Strategic Marketing Insights: Applied Research Analysis
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Timeline
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January 29, 2024Experience start
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May 6, 2024Experience end
Experience scope
Categories
Marketing analytics Market research Competitive analysis Marketing strategySkills
planning strategic marketing applied research verbal communication skills online communication marketing critical thinking research leadership writingLooking to elevate your organization, and bring it to the next level? Bring on learners from Mercy University to be your virtual interns, in a project-based experience. Learners will work on one or more projects of your choosing over the internship period, connecting with you as needed with virtual communication tools.
Learners in this program are poised to succeed in the integrated work areas of:
Participants in this program are well-prepared to excel in the interconnected realms of work. The 'Principles of Marketing' course encompasses the cultivation of a fundamental comprehension of the marketing process, along with a practical command of marketing techniques such as planning, leadership, organization, and control. Engaging learning activities are designed to elevate students' proficiency in essential areas like writing, critical thinking, oral communication, and information literacy.
Learners
Deliverables are negotiable, and will seek to align the needs of the learners and the organization.
Some final project deliverables might include:
- A mid-term of informational discussion: 10-15 minute presentation on key findings and recommendations
- A detailed report including their research, analysis, insights and recommendations
Project timeline
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January 29, 2024Experience start
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May 6, 2024Experience end
Project Examples
Requirements
Students will research available information and develop a Strategic Marketing Plan including recommendations for implementation.
Projects the students are well-equipped to work on include (but are not limited to):
- Developing a strategic marketing plan for a new or existing business, product, or service
- Developing a new product launch plan
- Rebranding or marketing of an existing product
- Market research or competitive analysis
- Expansion strategy
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
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January 29, 2024Experience start
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May 6, 2024Experience end